i thought that in honor of the super bowl that is about to be played in a couple of days, (pats are going to win) i would bring some attention back to the commercial that is credited to starting the commercial frenzy during the super bowl that we know today. In 1984 Apple showed this commercial in the second half of the game introducing the concept of event marketing for a measly price of $800,000 for 60 seconds. This commercial has been said to have been shown only once but according to Wiki. “The famous “1984″ commercial that launched the Macintosh during the Super Bowl in 1984 is purported to have been shown only once; but to qualify for 1983’s advertising awards, the commercial also aired on December 15 at a small TV station in Twin Falls, Idaho [CBS affiliate KMVT], and in movie theaters for weeks starting on January 17th”.
So when your watching the game and you think to yourself, hey who started this whole commercial trend? You can now say it was Apple. Thanks Apple, your the greatest.